Social Media for Emerging Leaders

Recorded on February 26, 2025

Moderators: Brian C. Lau, M.D., FAANA and Diego Perez Salazar Marina, M.D.

Panelists: Catherine A. Logan, M.D., M.B.A., MSPT, Kevin D. Martin, D.O., FAANA, Mary K. Mulcahey, M.D., FAANA, Michael A. Zacchilli, M.D.

Description:
Effectively harness social media as an emerging leader in arthroscopy! This webinar explores key strategies for building a professional online presence, engaging audiences and navigating potential pitfalls.

How to pick a platform and what each will provide for you?
Strategies to keep it up-to-date and fresh
Choosing a target: Patients or Physicians?
How to engage patients with protecting HIPPA
Missteps in social media (Dealing w/ Trolls)